VP, User Experience & Digital Strategy at Forrester Research
Decoding Digital Motivation: 3 UX Strategies that reframed Enterprise engagement
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Forrester’s subscription-based portal used by enterprise clients to discover, save, and share analyst insights was underperforming on engagement. I led a 6-week sprint to decode digital motivation via behavioral analytics and competitive audits, then delivered 3 motivation-driven UX strategies.
Forrester provides high-value, subscription-based research services to enterprise clients, but user data pointed to a single issue: we weren’t motivating users to come back. Low engagement meant underused features, and potential risk to long-term client value, a critical metric for enterprise retention.
Turn a passive product experience into a motivation-driven UX that increases engagement.
Timeline: 6 weeks | Pre-development phase
As a UX Digital Strategist embedded in the Digital Strategy and DX team, I led an end-to-end strategic initiative to:
Define what Digital Motivation really means
Decode what drives Digital Motivation
Benchmark engagement strategies from top platforms
Deliver strategic UX recommendations aligned to Forrester’s product experience
Collaborated closely with the VP of Digital Strategy, Data Analyst, and UX Researchers
I kicked off with user-session logs and saw our top features barely moving the needle.
Sessions were short, key
features were underused, and
personalization triggers were missing
- clear signs the platform wasn’t motivating users to stay engaged.
User Journey
I conducted a comparative audit of 4 high-retention platforms and uncovered their UX patterns.
I uncovered one gap that explained it all:
Forrester lacked personalized triggers. This insight shaped the entire strategy.
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I delivered 3 strategic UX recommendations tailored to Forrester's platform. I visualized these strategies through low-fidelity wireframes and flows to build buy-in across teams.
This work laid the foundation for how Forrester approaches engagement as a strategic opportunity. Though pre-implementation, this work directly influenced how product leadership now approaches personalization and engagement. It reframed the problem and gave the team a clear strategic direction.
Validated a core motivation gap using behavioral analytics
Benchmarked 4 high-retention platforms to uncover personalization triggers
Delivered 3 behavior-driven UX strategies tailored to Forrester’s platform
Presented findings to VP and senior leadership, setting the foundation for future efforts around personalization, and user engagement
Limisha worked for me at Forrester. Her results were extremely well received. Limisha's top strengths for this effort included exceptional response to feedback, creative thinking, and fantastic storytelling. In addition to producing a high-quality output, Limisha was a pure delight to work with.
When Limisha was at Forrester Research, she was intelligent, professional, and creative in her designs. A great asset to any organization!
This project taught me how to turn an abstract concept of digital motivation into a clear, actionable UX strategy. I was asked to decode what motivates users to stay engaged on Forrester’s platform. Through behavioral research and competitive analysis, I translated that challenge into three concrete UX opportunities tied to business outcomes. I learned that strategic UX isn’t about jumping into solutions, it’s about uncovering the right problem and creating alignment across product, design, and leadership. Even before implementation, this work influenced how product leaders approach personalization, engagement, and long-term user value.