Role
BRAND DESIGN, MARKETING DESIGN, WEB DESIGN
TEAM
founder, marketing
TOOLS
CANVA
Everyone loves scrolling through stunning visuals, but inspiration alone doesn’t drive bookings. Star Vacays needed a high-converting digital presence—one that didn’t just look good but drove action.
I stepped in to transform their digital presence—not just with pretty visuals, but with a data-backed, conversion-focused design strategy. I designed that increased brand visibility by 60%, attracted 50,000+ views, and boosted click-through rates by 30%—ultimately driving higher customer inquiries and booking potential.
Cracking the code: What makes travelers click?
Before jumping into design, I took a deep dive into marketing strategy to ensure visuals weren’t just beautiful—they were effective.
How I solved it
To design with conversion in mind, I first conducted Market & Hashtag research to understand what drove engagement.
By analyzing top-performing travel content, I identified three key trends:
(1) Visually striking, shareable aesthetics
(2) Trust-building, intuitive layouts
(3) Strategic discount-driven messaging.
These insights shaped my approach to the landing page and social media campaigns.
Key Insights
→ Aesthetic, shareable content = More engagement
→ Clean, intuitive design = More trust, more bookings
→ Discount-driven messaging = Higher conversion rates
Designing for engagement
To maximize engagement, I designed visually striking social media assets that blended storytelling with conversion-driven design.
Each post was strategically optimized for engagement and action, blending storytelling with high-conversion design principles.
🔹"Time to Travel" Promotional Visual → Captured the excitement of travel with bold messaging and playful illustrations.
🔹"For the Gram: Jaipur" & "5 Things to Do in Manali" → Location-based content that inspired exploration and social sharing.
Designing the Landing page of the website
I designed Star Vacays’ homepage to create a seamless, visually immersive experience:
✅ Personalized travel recommendations → To boost engagement.
✅ A clean layout with vibrant visuals → To evoke wanderlust.
✅ Strategic CTAs and promotional highlights → To drive bookings.
Impact
The Results? More Clicks, More Bookings, More Travel!
🚀 60% increase in brand visibility
👀 50,000+ views across campaigns
📈 30% boost in click-through rates & customer inquiries//
More travelers engaged, booked, and explored—all powered by design.
