STAR VACAYS

Turning views into bookings: Designing a conversion-driven brand presence

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Overview
Problem
Process
Solution
Impact
Takeaway
Role
Brand Design · Marketing Design · Web Design
TEAM
Founder · Marketing Lead
TOOLS
canva, Market research

60% increase in brand visibility  

50,000+ views                                    

30% boost in click-throughs          

Overview

While most travel brands focus on pretty images, I discovered that conversion-focused design could turn Star Vacays' engaged audience into actual bookings; delivering a 60% increase in visibility, 50K+ views, and 30% more click-throughs.

The Problem

Travel content wasn’t converting

Star Vacays had strong travel content, but their digital presence wasn’t converting. Despite 5K followers, we were seeing only 2% click-through rates and just 5 booking inquiries per month. Users were engaging with content but abandoning at the decision point. The homepage lacked a persuasive narrative, and social visuals weren’t guiding users toward action.

Business challenge

Increase bookings and inquiries by redesigning their digital touchpoints to be more trustworthy, action-oriented, and conversion-optimized.

my role

Make users stop scrolling and start booking

Solo Designer | Collaborated with Founder + Marketing Team

  • Defined the visual strategy across web and social
  • Conducted marketing + hashtag research to inform creative direction
  • Designed end-to-end content across the homepage and social campaigns
  • Ensured brand visuals aligned with key conversion goals

The Process

What Makes Travelers Click?

Before designing, I led a quick-turn research sprint to analyze top-performing travel content across platforms. I uncovered 3 conversion-driving patterns:
‍
‍Shareable Aesthetics → Visually bold content drove higher saves and shares
‍Trust-First Layouts → Clean design = perceived legitimacy = higher inquiries
‍Promo-Focused Messaging → Discounts and urgency significantly increased clicks

These insights directly shaped how I designed for both storytelling and conversion.

Market Research & Content Analysis

To make sure our visuals didn’t just look good but performed, I analyzed top-performing hashtags on Instagram to decode what types of visuals, captions, and layouts drove the most clicks, shares, and saves. I tracked tags like #wanderlust, #traveldeals, #exploremore, and #bucketlisttravel.

Insight

This revealed that short-form location guides and bright overlays consistently outperformed generic travel inspiration. I used these insights to shape post formats, visual hierarchy, and CTA placement across the homepage and social visuals.

The SOLUTION

Visual Execution - Engagement by Design

I created a set of marketing visuals that blended aesthetic appeal with conversion:

Time to Travel Promo
Used bold messaging, playful illustrations, and high color contrast.

1.

Location Spotlights
Inspired social sharing while subtly promoting travel planning.

2.

Landing Page Design

  • Personalized travel recs based on user interest
  • Clean layout with vibrant background
  • Strategic CTAs and highlight banners to drive bookings

Impact

The Results? More clicks, more bookings, more travel!

🚀 60% increase in brand visibility
👀 50,000+ views across campaigns
📈 30% boost in click-through rates & customer inquiries

REFLECTION

What this project taught me about Design that performs

This project proved that effective design starts with strategy. By balancing scroll-worthy storytelling with strategic visuals, I turned a passive brand experience into one that engaged and converted. I also saw how close collaboration with marketing can align visuals with business KPIs.

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